Games Business opportunity: Target non-male players


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There's a business opportunity for game developers with games containing human characters, that want to attract more players.

(Short version: Allow for more character selection beyond white male. Bonus points for realizing that players don't always consider themselves male or female.)


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Did they do this with TombRaider? And even Pac Man was aimed at female players:

Here's some interested games listed as popular with girls:

Worth noting that in quite a few games, like Skyrim, you can be a female character. My ex girlfriend loved games like World of Warcraft, where you could also play as a female character.