The issue was with the provisioned device UDID.
I initially used itunes to get the UDID, but for some reason i must have clicked the text box more than once and the UDID i copied was wrong.
Then I used one of the many UDID apps in app store.. and used the udid reported by it.
But it seems that all UDID apps in the app store report a different UDID.. strange (maybe something to do with tracking/privacy)
So I used iTunes again and found the correct UDID and created a new mobileprovisioning file. downloaded it and published the bridge.
Now I am not getting an error when installing the app. Safari asks me if I want to install the B4i-Bridge app and I click yes.. and then nothing happens.
I cannot find the app. I searched for "B4i".. etc Rebooted my phone. I still cannot see the bridge app.