I've have an iPhone app live and kicking since a couple of years, and every week Apple send me an email with the full subject ”App Store Connect: App Analytics Weekly Summary”
This is somewhat embarrassing for me, but I've never really understood how to parse that email. I've done some tries a couple of times but came up short. Perhaps I've been looking in the wrong places, or I'm just too stupid to understand the wall of texts that Apple publishes.
So I thought I'd expose my cluelessness here and ask if a fellow forum member could briefly explain how to understandd the email? The column with green boxes shows a diff, (probably from last week?) so that one I can understand. But what about the column with the blue boxes?
I'm guessing that Impressions maybe is how many people somehow visited the app's page in the App store? And I also can understand that Crashes (probably) is how many crash reports Apple has received from users that volunteered them. (Which surely is less than 100 percent of all crashes that happened, because not all allow sending them in.)
But what is App Units and Sessions? Is that perhaps how many have the app currently installed on their device, and how many actually launched the app the last week?
This is somewhat embarrassing for me, but I've never really understood how to parse that email. I've done some tries a couple of times but came up short. Perhaps I've been looking in the wrong places, or I'm just too stupid to understand the wall of texts that Apple publishes.
So I thought I'd expose my cluelessness here and ask if a fellow forum member could briefly explain how to understandd the email? The column with green boxes shows a diff, (probably from last week?) so that one I can understand. But what about the column with the blue boxes?
I'm guessing that Impressions maybe is how many people somehow visited the app's page in the App store? And I also can understand that Crashes (probably) is how many crash reports Apple has received from users that volunteered them. (Which surely is less than 100 percent of all crashes that happened, because not all allow sending them in.)
But what is App Units and Sessions? Is that perhaps how many have the app currently installed on their device, and how many actually launched the app the last week?