The 100,000 download Club - questions

LucaMs

LucaMs

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Computersmith64 said:
Five Dice! has a total of 629,684 downloads (of which 229,480 are current) as of today. It was released on August 6th, 2013.

https://play.google.com/store/apps/details?id=com.airlinemates.yahtzee
Click to expand...


I have few questions (for all members of the Club :))

a) how much have you earned (daily average);
b) the price of the app or type of advertising inserted;
c) how many downloads - daily average;
d) percentages current installations;
e) method of publicizing / sharing the app;
f) users online daily (if possible).


If you want to avoid all those questions (boring) I'm interested above all to know this: how much an interstitial daily displayed "earns" and if it earns more than banners.


This post is not very encouraging (found on Web - november 2012):

10,000 full screen interstitials per day, what shouldI be earning?
Between my three most popular apps, I am now regularly displaying 10,000 full screen interstitials per day, but am not convinced I'm using the right network. I'm only earning around $12 per day. Could anyone tell me, preferably from experience, what they think I should be earning given the right networks?


Thank you.


[BTW, @Computersmith64, your app has almost my age as member - nov 2013.
I should publish apps, instead of writing more than 7,000 unuseful posts here :p]
 
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sorex

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I guess you earn a lot if they actually clicked on that interstitial ad and even more if it leads to an installed app.

Just displaying them would be earning the minimal if it earns at all.
 
LucaMs

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sorex said:
I guess you earn a lot if they actually clicked on that interstitial ad and even more if it leads to an installed app.

Just displaying them would be earning the minimal if it earns at all.
Click to expand...


I think the difference between banners and interstitials is that you gain with banner only if it is clicked, with interstitial if it is displayed; otherwise, interstitials would only have disadvantage, their size.

But I'm not sure.


I'm waiting for opinions from centenarians (rich or poor? :D)


Thank you, @sorex
 
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sorex

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I guess those interstitials are popular as people accidently click on them as they cover most of the screen.

a banner at the bottom or top can easily be ignored.
 
Computersmith64

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LucaMs said:
Last post:



I have few questions (for all members of the Club :))

a) how much have you earned (daily average);
b) the price of the app or type of advertising inserted;
c) how many downloads - daily average;
d) percentages current installations;
e) method of publicizing / sharing the app;
f) users online daily (if possible).


If you want to avoid all those questions (boring) I'm interested above all to know this: how much an interstitial daily displayed "earns" and if it earns more than banners.


This post is not very encouraging (found on Web - november 2012):

10,000 full screen interstitials per day, what shouldI be earning?
Between my three most popular apps, I am now regularly displaying 10,000 full screen interstitials per day, but am not convinced I'm using the right network. I'm only earning around $12 per day. Could anyone tell me, preferably from experience, what they think I should be earning given the right networks?


Thank you.


[BTW, @Computersmith64, your app has almost my age as member - nov 2013.
I should publish apps, instead of writing more than 7,000 unuseful posts here :p]
Click to expand...

Hi Luca (& anyone else who is interested). Let me start by saying that I have found it extremely difficult to get information off the web relating to ad revenue, so I'm willing to answer your questions (based on my personal experiences) in the hope that it will help others navigate the minefield of app monetization & give them something for comparison. For all I know, the numbers I see could be unique to my situation, but if more people are willing to share their own experiences then perhaps we can collectively start to get a picture of what's achievable & what to expect from our own efforts. The answers below only relate to my Five Dice! Free app, but it makes up about 85% of my revenue.

So:

a) how much have you earned (daily average); It varies a lot, but at this time of year around US$250 to US$300 (app usage in North America - where the vast majority of my installs are - seems to slow down during their summer months). In Dec & Jan, I was seeing some days earning US$500+.
b) the price of the app or type of advertising inserted; App is free. Advertising is a single interstitial after each game is completed.
c) how many downloads - daily average; Up until I changed the name from Yahtzee! it was around 1500, now it's around 400. As with revenue, Dec & Jan saw big increases in installs - eg: about 4,000 on Christmas Day 2014.
d) percentages current installations; ~36% (it was around 50% until I changed the name)
e) method of publicizing / sharing the app; I was lucky on this one as I haven't done any advertising. I initially used Tap-For-Tap to try to increase the user base, but that didn't generate more than a few thousand installs. I do short AdMob campaigns (10 days at a time with a $25 per day budget) for some of my other apps - during which I generally see a nice jump in the number of installs.
f) users online daily (if possible). 4,900 yesterday (based on Google Play Game Services stats).

Regarding your question about interstitials vs banners & earnings for interstitials - interstitials earn way more than banners. I'd say that $12 per day for 10,000 impressions does seem low. Five Dice! is generating on average about 70,000 impressions per day & earning upwards of $250 - so those 10,000 should (in theory) be earning about $35.

I hope this information helps others in some way, however as I stated before it's based on a sample size of one (me).

- Colin.
 
Computersmith64

Computersmith64

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LucaMs said:
I think the difference between banners and interstitials is that you gain with banner only if it is clicked, with interstitial if it is displayed; otherwise, interstitials would only have disadvantage, their size.

But I'm not sure.


I'm waiting for opinions from centenarians (rich or poor? :D)


Thank you, @sorex
Click to expand...
Most interstitial ad campaigns are CPC - so like banners, you only get paid if someone taps on the ad. The big difference though is the Impression RPM. For example, in my Bubble Tap app, I have both banners & interstitials. The average Impression RPM over the past week has been:

Banners - $0.22
Interstitials - $2.39

I won't put all the numbers up here, but doing a quick calculation on the relative number of impressions & clicks, it seems that advertisers are willing to pay about 5 times more for interstitials than banners.

- Colin.
 
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sorex

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that's massive, Colin. Congrats.

Also interesting to see that gaming increases during winter periods.
 
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sorex

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well, some people are really addicted to their phone and it even starts to annoy me even with my own family.

and I guess they just keep on chatting, gaming even in the summer as it's part of their addiction.

this reminds me about these photos about how smartphones changed our lives like that one below :)

toon5.jpg
 
ilan

ilan

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Computersmith64 said:
US$250 to US$300
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this is amazing, making so much money with a single app is really a dream of every developer here (i guess.)
i make about 450-500$ / month with my apps, and i am using also interstitial ads.

i hope it will get better some day...
 
ilan

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LucaMs said:
Five Dice!
https://play.google.com/store/apps/details?id=com.airlinemates.yahtzee&hl=it
Click to expand...

i think his question was pointed to me :)

andymc said:
Is that just on your Android apps? What's the most popular one?
Click to expand...

90% is only from one app, its a salary calculator (but the hebrew version.) if you write salary calculator in google play my app is nr. 1 (in hebrew) i have about 73.000 downloads and every day about 6.000 users using my app.

i guess the reason computersmith64 makes much more then me with the same daily user usage is the fact that in UK people are willing to pay more for the advertisment. if you pay more then the developer gets more...

with my games i did almost no money from ads, i invested about 250-300$ for graphics on them and lot of hours but making money from games is hard.
i just love making games thats why i keep making them... :)
 
ilan

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i have started 2.5 years ago with b4a,

stats (9/2/5015):

Android Apps: 205.815 installs
IOS Apps: 6.770 installs (< 1 year)

its really hard to tell why one app is successful and another not...

my strategy is "do apps you enjoy doing them" and let the people decide if your app will become a hit or not, if you will try to figure out why this app is a hit and this not and why he makes more then him and bla bla bla... you will get only headache from it :)
 
LucaMs

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andymc said:
The big question is how do people get the numbers this high? Is it through marketing? Posting on lots of forums?
Click to expand...

Yes, this is a big question (but as I wrote many times, if Coca Cola "needs" advertising, all "products" need it and get benefits from it).

But my question is similar to the one I found on the Web (#1):
10,000 full screen interstitials per day, what shouldI be earning?

If you "sell" your app for free, you need some other method to earn. Banners or Interstitials? Or both?
I thought that the difference between these two was the click of the user.

Also, if the app does not connect to the Internet often, it is better to create two versions, one light (or demo / trial) and one full (not free).
 
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