New Admob format: App open ads

[asales]

App open ad guidance and best practices - Google AdMob Help

This is an article about App open ads in AdMob, which are a specialized format for monetizing your app's loading screens. They appear when a user opens the app or switches back to it. App open ads are

support.google.com

 

[tuhatinhvn]

+1 tooo

 

[sorex]

seems like something that will generate a lot of bad reviews.

showing ads before they even looked at the app content doesn't seem like a smart thing to do.

 

[asales]

showing ads before they even looked at the app content doesn't seem like a smart thing to do.

You need to check your target audience and what your kind of app.

I have casual apps with this type of ads (in the opening) that have a good revenue, without complains and others that I tried to put it and it was not well received, so I removed it.

I made A/B Tests to check revenue x user retention and others indicators using this ad types with the FirebaseConfig lib but, sadly, the lib don't works with B4A 10.2.

 

[asales]

Here an example of the app that shows ads in the opening (+5 mi installations), that I'm using constantly:

Upflix - Streaming Guide - Apps on Google Play

For subscribers of Netflix, Max, Disney Plus, Amazon Prime Video and Hulu

play.google.com

It indicates films and series to watch in the NetFlix.
Here, in Brazil, I don't saw any reviews with complain about the ads in the opening (most the bad reviews is about that users can watch the movies without NetFlix).