I happened to read an article today at Business Insider about a 21 year old CEO who may have cracked the future of mobile advertising. Brian Wong's Kiip network's clients are high profile guys like Pepsi, Best Buy, Disney etc..
This 21-Year-Old May Have Cracked The Future Of Mobile Advertising - Business Insider
Basically Kiip's banners appear in a mobile game once a user completes a level. The ad offers the user a reward for their gaming success: a free bottle of Propel, for instance, was offered by Pepsi inside the MapMyFitness app for every eight miles run by a user.
The ads are easily declined by users who don't want free stuff. Wong believes that as soon as advertisers learn to offer rewards that are relevant to the game and the demographics playing them—Amazon gift cards for every 15 thumbs up inside Pandora, for instance, or matchday tickets for fantasy league players—then consumers will respond by only playing games and using apps that contain Kiip-enabled rewards.
Their website is Kiip.me where there is a video explaining the concept. They already have an Android SDK in place. We just need a wrapper to use it in B4A. I hope our "ad wrapper specialist" ssg or someone else might be able to come up with the wrapper.
This 21-Year-Old May Have Cracked The Future Of Mobile Advertising - Business Insider
Basically Kiip's banners appear in a mobile game once a user completes a level. The ad offers the user a reward for their gaming success: a free bottle of Propel, for instance, was offered by Pepsi inside the MapMyFitness app for every eight miles run by a user.
The ads are easily declined by users who don't want free stuff. Wong believes that as soon as advertisers learn to offer rewards that are relevant to the game and the demographics playing them—Amazon gift cards for every 15 thumbs up inside Pandora, for instance, or matchday tickets for fantasy league players—then consumers will respond by only playing games and using apps that contain Kiip-enabled rewards.
Their website is Kiip.me where there is a video explaining the concept. They already have an Android SDK in place. We just need a wrapper to use it in B4A. I hope our "ad wrapper specialist" ssg or someone else might be able to come up with the wrapper.
Hi Inman....