The uTorrent situation is an interesting case study. They built a huge user base by being a free open-source no-ad program that outperformed all the competitors. Then, once they had a huge user base, they decided to monetize their program by adding ads and making background upgrades the default (the program would upgrade itself to the latest version in the background, without user input or approval). The ads were the subject of a good deal of public backlash but it didn't seem to hurt their install numbers too much. There was a uTorrent Pro that you could buy that would remove the ads, but I guess it didn't generate much revenue because they then introduced a background Bitcoin miner that would continue to run even after you "closed" uTorrent. You had to kill the uTorrent process in Task Manager to stop the Bitcoin miner. Obviously, you weren't keeping the Bitcoins mined on your computer. This received a much larger public backlash and it must have hurt their install numbers because they took that out of recent versions.
The obvious lesson here is that users don't want you to have any money, whatsoever, regardless of how you get it. They won't give it you. They won't agree to being a party to your getting it elsewhere.