iOS Question run is completed but the app can't install in iphone


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I follow the steps tutorials, step by step, installed software, debugging, also seem to be all right
In the last step, I in B4I midpoint run, tips"
pilation completed successfully.
Make sure that B4i-Bridge is started (
Manually launch the app after installation."
I have an app on a mobile phone can see tip needs to be installed, but I download, but show that you don't succeed, point to retry.
I checked the deployment process
There's only one place, I'm applying for a certificate of apple, the picture shows the location of the, I don't have as shown in the video "XXX. YYY. *" way to create the app ID, but instead of directly with *, so why not?
Erel, can you tell me