I open this thread because something strange happend to one of my apps.
I can not remember last time the app had an increase in active users as you can see for more than one year the active users slope is negative.
https://plus.google.com/104438589313301877988/posts/4ukB5oxug99
I have published new version of the app and here what has happened .....
The users installs / views has increased from 2,3 percent to 20 percent ...
https://plus.google.com/104438589313301877988/posts/TKnuBv6N7ys
What happned ?
My app was a simple shopping list that had a custom keyboard build by me a strange keyboard that copied querty layout , but users could also use native keyboard by seting this option from settings.
What did I do ?
Changed by default the usage of native keyboard.
Modified store listing and get rid of the custom keyboard images, aded new simple storelisting snapshots.
Results ?
the active users incresed and i could see again a positive slope after more than a year going down.
Visits converstions increased from 3% to 20% ....
You can always test your app features and make turnovers for your apps...just you need to get rid of your stange ideas and stuffs that are only in your head...