Admob, eCPM very very low

holdemadvantage · Aug 23, 2013

Hi all,
first of all, sorry for my bad english.
I started not long ago (May 2013) to publish some apps (now i have 19 apps) first on PlayStore but also on Opera Store, Slideme and samsung apps (only two apps here).
4/19 app have reached very good results (about 500 downloads daily) and 2 of them about 10k total downloads (and about 8k each active users).
Two of them are top 1 and 2 in sport category in new free apps on playstore (i am proud of this but i think i have earned small money

).

To give you an idea i post this report (Admob), it is one normal daily report:

Total (all apps): Earned $12.16 Requwsts 11,135 ecpm $1.09 fill rate 99.96% rpm $1.09

I think there is something strange, best apps (for requests) have smallest eCPM while worse have biggest one

First thing i have thought is to try different ad network, easy to add with B4A

I ask you if

1) some of you had better experience than admob with other network/ads
2) Did you get paid from them?
3) Should i delete ftom my admob list apps that have low requests with big eCPM?
4) Wich network/Ads you normally choose for your free apps?
5) some tips t improve eCPM with Admob/others.

Thanks in advance, i have to believe it is not a dream to make some money with apps development

Stulish · Aug 25, 2013

Hi,

I used AdMob but didn't get very good results, i am currently using AppLoving and currently have:

Impressions 5255, clicks 582 and epcm of $1.18. so if you are getting 11135 requests (impressions) then your epcm should be slightly more than double mine.

My app with Apploving only has 8152 downloads with 4437 active. so again yours should do better than mine.

Not sure if this helps, just thought i would share my data so you can compare.

Regards

Stu

holdemadvantage · Aug 25, 2013

Hi Stu, tnx for your reply.
Did yo get paid from them?

Stulish · Aug 25, 2013

Yeah i have been paid a couple of times, i started with them at the end of February 2013 and so far have been paid $60.83, i will never be able to live off it but as i said there are only 4437 active installs and i give the option in app to disable ads.

Stu

holdemadvantage · Aug 25, 2013

Did you use the code

B4X:

Dim al As MESAppLovin
al.initialise(False, "al")
Activity.AddView(al, 0, Activity.Height - 48dip, Activity.Width, 48dip)

and manifest requirements and permission like i saw here http://www.b4x.com/android/forum/threads/applovin-ads-social-advertising.16534/#content ??
Nothing else i have to know or add?

Can i use both Admob and Applovin in same activity?

Thanks in advance for your answer

Stulish · Aug 25, 2013

i have a separate activity called MESap

And when i want an add i use:

B4X:

StartActivity(MESap)

The MESap activity code is below:

B4X:

#Region  Activity Attributes
    #FullScreen: False
    #IncludeTitle: True
#End Region
#Region Module Attributes
    #FullScreen: True
    #IncludeTitle: False
#End Region
'Activity module
Sub Process_Globals
    'These global variables will be declared once when the application starts.
    'These variables can be accessed from all modules.
End Sub
Sub Globals
    Dim aps As MESAppLovin
End Sub
Sub Activity_Create(FirstTime As Boolean)
    'ToastMessageShow("please wait...", False)
    aps.initialise(True, "aps")
    Activity.AddView(aps, 0, 0, 100%x, 100%y)
    aps.loadNextAd  
End Sub
Sub aps_AdReceived
  
End Sub
Sub aps_FailedToReceiveAd
    Activity.Finish
End Sub
Sub aps_AdHidden
    Activity.Finish
End Sub

and my manifest:

'This code will be applied to the manifest file during compilation.
'You do not need to modify it in most cases.
'See this link for for more information: http://www.b4x.com/forum/showthread.php?p=78136
AddManifestText(
<uses-sdk android:minSdkVersion="4" />
<supports-screens android:largeScreens="true"
android:normalScreens="true"
android:smallScreens="true"
android:anyDensity="true"/>)
SetApplicationAttribute(android:icon, "@drawable/icon")
SetApplicationAttribute(android:label, "$LABEL$")
AddManifestText(<uses-feature android:name="android.hardware.telephony" android:required="false" />)
'End of default text.
addapplicationtext(
<meta-data android:name="applovin.sdk.key"
android:value="-----------------------------Your AppLoving Key goes here ------------------------------------"/>
)
addpermission(android.permission.ACCESS_NETWORK_STATE)
addpermission(android.permission.GET_ACCOUNTS)
addpermission(android.permission.READ_PHONE_STATE)
addpermission(android.permission.CALL_PHONE)
addpermission(android.permission.INTERNET)
addpermission(android.permission.WRITE_EXTERNAL_STORAGE)
addpermission(android.permission.READ_CONTACTS)
addpermission(android.permission.WRITE_CONTACTS)

Some of the permissions are needed for other aspects of the app

Stu

holdemadvantage · Aug 25, 2013

Thanks for your replay, i will try.

So it is a full screen ad..MESap activity has a button to close this ads activity?

Stulish · Aug 25, 2013

Yeah, it i use it on my Say No To 0870 App, once the person completes a search it then comes up with a full ad

Stulish · Aug 25, 2013

i used the banner ads in my Monster Scanner App

for this i downloaded the B4A library from the AppLoving website and then selected the library (see attached screen capture).

Then used :

B4X:

Sub Globals
  'These global variables will be redeclared each time the activity is created.
  'These variables can only be accessed from this module.
  Dim ALAdView As AppLovin
End Sub
Sub Activity_Create(FirstTime As Boolean)
  'Do not forget to load the layout file created with the visual designer. For example:
  Activity.LoadLayout("scannerscreen")
  ALAdView.InitBanner()
  Activity.AddView(ALAdView, 0dip, 100%y-50dip, Activity.width, 50dip)
  ALAdView.LoadNextAd()
End Sub

the manifest was:

'This code will be applied to the manifest file during compilation.
'You do not need to modify it in most cases.
'See this link for for more information: http://www.b4x.com/forum/showthread.php?p=78136
AddManifestText(
<uses-sdk android:minSdkVersion="4" android:targetSdkVersion="14"/>
<supports-screens android:largeScreens="true"
android:normalScreens="true"
android:smallScreens="true"
android:anyDensity="true"/>)
SetApplicationAttribute(android:icon, "@drawable/icon")
SetApplicationAttribute(android:label, "$LABEL$")
'End of default text.
AddApplicationText(<meta-data android:name="applovin.sdk.key"
android:value="-----------------------------Your AppLoving Key goes here ------------------------------------" />)

Hope this helps

Stu

holdemadvantage · Aug 25, 2013

I will give it a try and then i'll let you know

Thanks a lot for your help

Stulish · Aug 25, 2013

No Problems

ilan · Jan 5, 2015

holdemadvantage said:
I will give it a try and then i'll let you know

Thanks a lot for your help

hi, i know this thread is a little bit old, but i got now the same problem, something in the last month was changed in admob, no i got 30% from what i have earned before, they said that they have changed the policy of intertitial ads, now they said only clicks after the full screen ads was shown for 1 second will be count, clicks that was placed in the first second wont be count...

and this new policy cut my profit more then half...

now i am looking for new ad companies so how was your experiense with applovin? have you tried other ads??

susu · Jan 7, 2015

I used Applovin about 2 years ago. At first, it's very good, I earned about $1500-$2000/month. But later, they cut down the ad for my country then they removed the plug in for B4A too. I asked them many times but they never answer. It seems they only want to focus on iOS.

ilan · Jan 7, 2015

thanx susu, is there something else i can try?
admob doesnot make me any profit now, i have to try other ad companies.

do you have any idea what ad's i could try?

susu · Jan 7, 2015

I'm using Admob, AirPush, TapforTap, MoPub, LeadBolt, AdBuddiz, Appflood, MobVista, StartApp, Mmedia...

For better revenue, you need to mix these ad networks together such as: Admob, MoPub, TapforTap for banner and AdBuddiz, Appflood, StartApp for interstitial ads.

Another way is publish your app to 3rd party store or directly from your website. You can use any type of ad which Google will never accept like push ad, icon ad...

wonder · Jan 22, 2015

I was going to open a new thread about this!! Is anyone else experiencing a HUGE DROP in revenue? I was making about $1,30 a day and now I'm doing to $0,08 cents!! What the hell is wrong with AdMob??

MarcTG · Jan 22, 2015

I am surprised that admob could actually make any money from real clicks. The ads they have really suck and as a user i would only click on them by accident. It sounds like they are trying to make sure that developers don't make money from accidental clicks.

ilan · Jan 22, 2015

wonder said:
I was going to open a new thread about this!! Is anyone else experiencing a HUGE DROP in revenue? I was making about $1,30 a day and now I'm doing to $0,08 cents!! What the hell is wrong with AdMob??

see this: https://www.b4x.com/android/forum/threads/replacement-for-admob.49450/

wonder · Jan 22, 2015

F@€#$%& AdMob!! What the hell are they thinking?? My revenue was already low and now it's practically non-existent! Way to rape the devs again, Google!! Thanks!!

susu · Jan 22, 2015

My revenue from Admob is up and down but I don't see a huge drop. Please check your app, maybe it didn't work anymore so the users uninstalled it?

Admob, eCPM very very low

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