As said before, Aple is not the most stupid here. They just realised that, if someone is willing to wait a whole night, some even more, for a store to open just to be among the first to purchase an iBrick, then those same will be faithful to them as long as they feed them only their products...
Aple is like the parents of a vegetarian family, who strive to school their child, the customers, to be vegetarian too, so they try to limit the best, or worst, they can the access their child has to animal proteins, like android and windows phone.
Eventually the child will come into contact with those other foods, and decide for themselves, or just stick to what they have always known...
Aple is master at embellishing the same object over and over, and even having major design faults, poor material choices, etc... They make every new announcement an EVENT! The 5S had just got out, and they putted out the 5C with the AMAZING ability to change coloured covers... And there were people changing their just bought 5S for an even more expensive 5C. Those are the really stupid ones.
