I now remember .... I had the same problem. You HAVE to include the path to JavaFX and the required modules in the command line. Tried it on my computer:
C:\java\jdk-11.0.1\bin\java.exe --module-path C:\java\jdk-11.0.1\javafx\lib --add-modules=javafx.controls,javafx.fxml,javafx.web -jar PATH-TO-YOUR-JARFILE
Change the paths above for your setup.
In general, the command line is:
%JAVADIR%\bin\java.exe --module-path %JAVADIR%\javafx\lib --add-modules=javafx.controls,javafx.fxml,javafx.web -jar %JARFILE%