Apparently, the original Cycloramic app (shown in Shark Tank) relied on a unique hardware characteristic of the Apple iPhone 5 - it used the phone's ERM (Eccentric Rotating Mass) vibration motor at specific frequencies to make the phone slowly rotate while standing on its flat edge. Modern phones generally cannot do this reliably because of different vibration motors (LRA - Linear Resonant Actuator), curved edges, camera bumps, and larger sizes.