But some ad company person here wrote once that things get more interesting when going over 100.000 impressions/day on an app.
but this is what I don't agree!
You can get 100,000 impressions/day thanks to your unique app or your ten apps!
As I wrote, if my unique app displays 100,000 interstitials/day, for example, and they are all ads for Coke, Coke will be happy for those 100,000 impressions.
If i get same 100,000 intestitials but using 10 apps, Coke will be happy for... THOSE 100,000 impressions; for Coke the result is the same, so for me, developer, it should be the same.
You (we) should have a contract based on "app producer", not on app!
Please, learn Italian, I can not explain it better