Hiya Cg
So, Why not take advantage of the new (or not so new) social media platforms, such as LinkedIn, Intagram, TiK-Tok, etc...?
I completely agree 100% but only in certain circumstances and if promoted properly in the first place.
I have a couple of clients that use local social media people to help promote their businesses, not big social media promotion firms but just small self employed contractors. I was completely surprised to see what these small contractors can do both graphical and promotional wise when they pushed/promoted a couple of my clients companies via Facebook, Linkedin and Instagram, but not twitter.
One of my clients was doing really well through the website I designed for them. His teenage daughter said he should try social media, he was very skeptical but still gave it a go. After he found some independent social media guys to help promote his company, his sales shot up and his staff are busier than ever. His socials are also driving traffic to his company website.
The same with another client of mine that also now pushes his services via social media, he too uses some small local independent social media guys that also do great graphics for promoting via socials. All these nice images and graphics looks great on their socials whilst promoting their business, they too post on three social sites every week or two, sometimes multiple times a week.
I know that one of my clients tried Google Ad-Words and vowed never to use it again as it cost him thousands of pounds with very little results, and that clients prices are extremely keen with excellent service.
Don't get me wrong here, I'm
NOT saying that social media is the smoking gun here, especially as I've also seen it not help companies at all. But I do believe that with the correct people handling socials, posting every few days with nice custom graphics (the way my clients do above) and doing it in the correct way. Utilising socials could be very beneficial for ones business, but only if one can find a good small independent social media expert that knows their stuff, yes it could help.
Please note:
I personally don't fully understand how all this social media promotion stuff works, I've not really looked into it very closely. Whenever I get a spare few days I do intend on looking more closely into social media promoting for businesses, but until then, I'll leave it to the experts that actually know what they are doing
Enjoy...